Facebook is perhaps the most ingenious creation of last millennium and this century. There is no aspect of our life—from banal to the ecstatic—that it doesn’t touch. Hence the businesses have warmed up to it with one simple question—how best to use it to their advantage?
The answer is with Enhance digital, a subsidiary of Coral Soff’ware, and the first and only digital firm in India, with its headquarter in Kolkata to have successfully created a unique model by which they can Productize Facebook. Businesses constantly are on the radar of new customers. Facebook is now an essential part of their marketing strategy. Enhance is aware of the need for precise targeting and optimization of their marketing efforts.
The greatest challenge however lie in the questions-- what to achieve out of Facebook marketing and to what extent one should dive in. Enhance Digital through their model has created a line of effective communication and have been able to quantify the effects the product or services receives online.
“One of our clients Global Desi, a fashion brand out of Mumbai, wanted to target customers who like Indian clothes or are more prone to wear Indian clothes. We created a line of communication wherein we targeted people of Indian origin living abroad as well as people keen on attending Indian cultural programmes and the results were astounding,” said Suzoy Banerjiee, CEO, Enhance Digital (ED).
He goes on to add: “Without simplifying it too much we can say we use broadcasting, cloud audience, customer cloning and PR score to increase the reach of the brand. We are the first company to do it successfully and we plan to develop it further.”
ED has been able to customize services in form of products that we give to our clients. There are: The Touch point Package; The Engagement package; The Campaign Mode and Complete Customized Package. And the pricing of these packages are abysmally low helping them grow at an exponential rate on pan-India basis and making it irresistible for most businesses.
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