Ittiam Systems, a company delivering technologies for the Online
Video solutions segment, has launched its Cloud service
- farmOTT - for content owners and enterprises. It helps them to manage their videos
online. This service boasts to incorporate the latest video compression
technology HEVC (High Efficiency Video Coding also known as H.265).
With content becoming the primary focus of emerging workflows, Ittiam is focused on developing and delivering what it calls end-to-end workflows that enable Media Enterprises to leverage the power of the Cloud and the video processing expertise that Ittiam is renowned for over the years.
farmOTT focuses on Quality of Experience, with technology differentiation coming from the gains of HEVC encoding, Ittiam being among the first companies worldwide to offer that technology on the Cloud. farmOTT services are designed for the content owner looking to improve monetization by delivering it anytime and anywhere, Enterprise customers seeking to leverage the power of the Cloud to trade-off between capital and operating investments, and Operators looking to improve efficiencies in the network and realize a tangible value through a compelling workflow.
"Cloud-enabled Transcode is a logical step for us in marrying our core technology strength with the newer delivery models and adapting to increasing media workflows managed on the cloud", said Srini Rajam, chairman and CEO of Ittiam Systems. "With the efficiencies arising out of managing content centrally and delivering multi-format distributions, we expect to pass on the gains to our customers. This paradigm is backed by the strong interest we are seeing from Content houses, online video platforms and Operators who would like to focus on activities at the higher end of the value chain"
With content becoming the primary focus of emerging workflows, Ittiam is focused on developing and delivering what it calls end-to-end workflows that enable Media Enterprises to leverage the power of the Cloud and the video processing expertise that Ittiam is renowned for over the years.
farmOTT focuses on Quality of Experience, with technology differentiation coming from the gains of HEVC encoding, Ittiam being among the first companies worldwide to offer that technology on the Cloud. farmOTT services are designed for the content owner looking to improve monetization by delivering it anytime and anywhere, Enterprise customers seeking to leverage the power of the Cloud to trade-off between capital and operating investments, and Operators looking to improve efficiencies in the network and realize a tangible value through a compelling workflow.
"Cloud-enabled Transcode is a logical step for us in marrying our core technology strength with the newer delivery models and adapting to increasing media workflows managed on the cloud", said Srini Rajam, chairman and CEO of Ittiam Systems. "With the efficiencies arising out of managing content centrally and delivering multi-format distributions, we expect to pass on the gains to our customers. This paradigm is backed by the strong interest we are seeing from Content houses, online video platforms and Operators who would like to focus on activities at the higher end of the value chain"
Ittiam demonstrated the service, first in April at NAB-2013/Las Vegas and quickly followed that up with an end-to-end workflow demo at IBC-2013/Amsterdam. Prior to this launch, it has worked with select beta customers across the target segments to trial and fine tune the service.
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